Privacy policy

 Privacy Policy

Last Updated and Effective Date: May 1, 2026


This Privacy Policy applies to personal data SAFIA BY SSK, LLC  and its affiliates (collectively, “Safia by SSK,” “we,” “us,” or “our”) collects. This Privacy Policy also covers rights and choices related to your personal data. 

Data We Collect

We collect data about you in different ways. For example, we collect data:

  • Directly from you. This includes when you make an account, sign up to get our emails, buy from us, or contact us, for instance via our contact us page. 

  • Automatically. This includes through cookies, server logs, and other tools on our website or apps. 

  • From other sources. These can include our affiliates, vendors, social media, publicly available sources, and other companies. 

The following are a few examples of our collection and use of data: 

Context

Examples of Personal data

Primary Purpose and Legal Basis 

Order Placement 

We collect your name, billing, shipping, and email addresses, phone number, and credit or debit card information when you place an order.

We use your personal data to perform our contract to provide products or services.

Mailing List

When you sign up for our mailing lists, we collect your contact information. 

We have a legitimate interest in sharing information about our products and services.  Where required by law we will ask for your consent before communicating with you.

Mobile Devices

We collect personal data your device broadcasts when you visit our website.

We have a legitimate interest in identifying unique visitors and understanding how users engage with us on their mobile device.

Use of Our Website  

We use technology (e.g., a cookie or a pixel) to learn how you engage with our websites. This may include which links you click or what you type into our online forms. 

We have a legitimate interest in making our website operate. We also use it to understand how you interact with our websites, gather analytics, improve our websites, and learn your preferences. We may also use this data to help detect and prevent fraud.  Where required by law, we base the use of technologies upon consent.

Demographics

We collect personal data, such as your region. 

We have a legitimate interest in understanding our users and potential customers better. 

Distance 

Our website may collect your location from the GPS, Wi-Fi, and/or cellular technology in your device. 

We have a legitimate interest in understanding our users and providing tailored services. In some contexts, our use is also based upon your consent to share location data.

Feedback/Support

If you provide feedback or contact us for support, we collect your name and email, as well as other content that you send.

We have a legitimate interest in receiving and acting upon feedback.

Website Targeted Advertising Technology

We may let third parties place tracking technology on our websites (e.g., a cookie or a pixel). The third party might also collect data over time and across other websites. Among other things, they may use this data to serve ads tailored to your interests, which may include ads about our products or services.  

Where required by law, we base the use of third-party tracking technologies upon consent. Users should see our Cookie Policy for more information. You can also find more information about your options with regard to this technology in the Your Choices section below.


If you are in Canada, our lawful basis for processing your data is generally consent. 

How We Use Data

We also use data to: 

  • Identify you when you visit our sites. 

  • Complete transactions. 

  • Improve or create services and products.

  • Streamline checkouts.

  • Conduct analytics.

  • Connect with you (e.g., addressing your requests, inquiries, issues, or feedback). 

  • Market our products or services.

  • Find and prevent malicious, deceptive, fraudulent, or illegal activity.

  • Find and prevent security incidents. 

  • Enforce our policies and agreements.

  • Debug, find, and fix errors that impair our website and services.

  • Comply with legal or regulatory obligations. 

  • Establish or exercise our rights 

  • Defend against legal claims.

  • Manage our relationships.

  • For other reasons with your consent.

The sections above describe our main purposes in collecting your data, but often we have multiple purposes. For instance, if you make an online purchase, we may collect your information to perform our contract with you. We also have a legitimate interest in maintaining that data so that we can easily address questions about an order. As a result, our collection and processing of your data is based in different contexts on your consent, our need to perform a contract, our legal obligations, and/or our legitimate interest in conducting our business.


How We Share Data

In addition to the specific situations discussed elsewhere in this Notice we may share personal data in the following situations: 


  • Public. Some of our websites may allow for comments or reviews in a public forum. If you post on these pages, what you share may be publicly available. 

  • Service Providers. We share your data with service providers. Service providers help us to run our website, conduct surveys, provide technical support, process payments, fulfill orders, and more.

  • Other Disclosures with Your Consent. We may share your data with third parties when you consent or direct us to. 

Your Choices

Some jurisdictions give you a right to make the following choices:

  • Access. You may request access to your personal data or confirmation that we have data about you. In certain limited cases, you may ask to receive access to your data in a portable, machine-readable form.

  • List of Third-Party Recipients. You may request a list of specific third parties to which we have disclosed personal information. Some areas also allow you to obtain a list of the categories of third parties to which we have disclosed personal information. 

  • Deletion. You may ask us to delete your personal data. If required by law, we will grant such a request, but note that in many cases, we must keep your personal data to comply with legal obligations, resolve disputes, enforce agreements, or for other business purposes. 

  • Objection to or Restriction of Certain Processing. In certain circumstances, you may object to the processing of your personal data, or ask that we restrict processing of your personal data. To do so, follow the instructions below. 

  • Promotional Emails. You may provide us with your email address to allow us to send newsletters, surveys, offers, or other promotional content, as well as targeted offers from third parties. You can stop receiving such emails by following the unsubscribe instructions at the bottom of those emails. If you choose not to receive such emails, we may still send you service-related communications. 

  • Promotional Mailings. If you do not want to receive offers and/or circulars from us, email us to let us know. Note that our mailings are prepared before we send them. We will remove your name from our mailing list after receiving your request, but you may receive mailings from us that were prepared prior to processing your request.

  • Promotional Text Messages. If you get a text message from us that has promotional content, you can opt-out of future text messages by replying “STOP.”

  • Revocation Of Consent. Where we process your personal data based upon consent, you may revoke consent. Note, if you revoke consent for processing personal data, we may no longer be able to provide you some types of services.

Not all the rights above are absolute, and they do not apply in all circumstances. We may limit or deny a  request because the law permits or requires us to. We will not discriminate against individuals who exercise a privacy right.

Submitting Requests

You may exercise the above rights by contacting us via the contact information below. 

We may require you to prove your identity when making most types of requests. We may verify your identity by phone or email. Depending on your request, we will ask for information such as your name, the last item you purchased from us, or the date of your last purchase from us. 

How We Protect and Retain Data

No method of internet transmission or electronic storage is fully secure. While we use reasonable efforts to protect personal data, we cannot guarantee its security. If we are required to inform you about a security incident, we will do so electronically, in writing, or by phone, as the law permits.

We keep your personal data for only as long as necessary to fulfil the purposes in this Notice unless a longer retention period is required or permitted by law. This includes the purposes of satisfying legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the data. We also weigh the potential risk of harm from unauthorized use or disclosure of the data, the purposes for which we obtained the data and whether we can meet those purposes through other means, as well as applicable legal requirements.

Transmission Of Data To Other Countries

Where possible, we treat personal data using the same privacy principles that guide the law of the country in which we first receive your data. By submitting your personal data to us you acknowledge that we may transfer, store, and process your data in a country other than your country of residence including, but not limited to, the United States. For more information on our attempts to apply the privacy principles applicable in one area to data when it goes to another, contact us using the contact information below. 

Third-Party Applications/Websites

We may provide links to websites and other third-party content or services that we do not own or operate. We have no control over the privacy practices of websites or services we do not own. For details about such third parties’ privacy practices, see their privacy notices.

Changes To This Privacy Policy

We may change our Privacy Policy and privacy practices. New notices will be published on our website.  If changes are material, the Privacy Policy that was in place when you submitted personal data to us will generally govern that data unless you consent to the new Privacy Policy. Our Privacy Policy shows “effective” and “last updated” dates. The effective date is the date the current version took effect. The last updated date is the date the current version was last substantively changed. 

Contact Information

If you have questions or would like to reach us, please contact us at safia@safiabyssk.com. We will try to address your requests and provide you with additional privacy-related information. 

If you are not satisfied with our response and are in the European Union or United Kingdom, you may have a right to lodge a complaint with your local supervisory authority.

Additional Information For California Residents 

California law requires us to disclose the following information on our privacy practices. If you are a California resident, the following disclosures apply to you in addition to the rest of the Notice.

  • California Shine the Light. If you would like more information on the categories of personal data (if any) we share with third parties or affiliates for those parties to use for direct marketing, please submit a written request to safia@safiabyssk.com. 

  • California Sensitive Information Disclosure. We collect categories of sensitive personal data (as defined under California law)We collect this data to process transactions, comply with laws, manage our business, or provide services. Note that we do not use such data for any purposes that are not identified within the California Privacy Rights Act Section 1798.121. We do not “sell” or “share” sensitive personal data for cross-context behavioral advertising, although we may transfer it to third parties when you instruct us to do so. When that occurs, third parties will use it for the purposes indicated in their privacy notices.